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Baby diapers prospects
News Source:    Date:2015-01-08    Hit:2066
As a typical disposable diapers absorbent hygiene products, raw materials and manufacturing processes are higher than general cleaning paper, corresponding higher gross profit. In recent years, worldwide sales began to rise sharply. We believe that the next few years, disposable diapers industry prospects.
Baby diapers in terms of paper, with the transformation of China's per capita purchasing power increase and parenting ideas, baby diapers market has maintained the momentum of rapid growth. China's huge population base and the fourth baby boom to baby diapers market offers tremendous growth potential, the next five years, baby diapers domestic market will continue to maintain double-digit growth.
Currently, the domestic cities more than 90% of infants aged 0-2 have used disposable diapers, and in small towns and rural areas, relatively affluent, relatively inexpensive disposable diapers market is gradually expanding.
Adult incontinence products, along with the changing demographics of the country in recent years, the industry has entered a rapid growth period. According to the survey, in 2010 the domestic market has more than 1.2 billion yuan, an increase of 68.7 percent, but still less than 3% market penetration. If according to 12% of the world average level of penetration, market size of our adult incontinence products at 100 billion yuan. Can be expected, as China's economic development, social transformation into an aging and elderly consumer perception, China adult incontinence products at a very low base case will have a leap of "blowout" development.
At present, national brand baby diapers market small, high market share of foreign brands and relatively stable, so less chance of domestic enterprises in this field, but can also be used to find a foothold through the subdivision. In terms of adult incontinence products, foreign products just entering the market share is not high, although the country has a well-known individual enterprises to grow into a regional brand, but it has not yet appeared national enterprises in the true sense. So if domestic large enterprises can focus on this segment of the industry, increase investment in research and development and sales channels, it is possible to grasp the domestic elderly population explosion brought about tremendous business opportunities.
The next, with the concept of change and demographic parenting profound transformation, market demand diapers products also have increased significantly.
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